WHAT IS MEDIA FLUENCY AND WHY IS IT IMPORTANT?

Media Fluency is the ability for people to read, write, speak and make meaning in the language of media. Media fluent individuals are media literate and have the confidence in engaging critically with media and technology; making connections to ideas, people and process; and producing traditional and new ways to communicate in today’s society.

When we talk about media, we mean communications through mediums, such as social media, visual communication (photos, memes, flyers, etc.), coding, AI, podcasts, algorithms, infographics, maps, music, videos, slideshows, blogs, videos, websites, and the list goes on.

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At Media Savvy Citizens, we believe successful media education and technology integration can benefit individuals and communities seeking to improve their ability to succeed

in today’s technical, fast-evolving world.

TRANSFORMING LEARNING
THROUGH LEARNING ORGANIZATIONS

MSC helps learning organizations with hands-on media and technology training, mentoring and coaching to better engage learning for a profound impact in students' interactions with media and technology, building stronger inquiry, collaboration, creativity, communication, and citizenship skills for life.

We educate, create and transform teaching and learning in a media and technology-infused world for critical thinking, creative expression and deeper learning.

We partner with experts in the fields of education, media literacy, media studies, literacy, curriculum, 21st century learning, educational technology, research, leadership, and design to usher future-ready students, educators and administrators.

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WHAT MAKES A GOOD DIGITAL CITIZEN?

A good digital citizen behaves with honesty, compassion, respect, safety, and responsibility with all things digital, including media and technology.

THE MSC MODEL

Working towards good digital citizenship, participants are encouraged to ask questions, explore ideas, develop thoughtful responses, and take an active role in consuming and analyzing media, media culture, and its role in society. Together we transform the absorption of media and participation with media and technology using the MSC model.